SmartB's system gave us the reconciliation infrastructure we needed — automated payout matching, clean financial reporting, and an OMS layer that connects our sales channels to our books accurately. 

For a brand at our growth stage, having financial accuracy and operational visibility in the same system has meaningfully improved how we make decisions.

I'd recommend SmartB to any product company that's grown beyond spreadsheets but hasn't yet found a system that actually understands e-commerce finance.

Celine Choo

Head of Finance - Montigo 

Before SmartB, overselling was one of our biggest operational headaches. We were regularly taking orders we couldn't fulfil - and the downstream impact on our customers and our Shopee store ratings was something we felt very directly.

Since implementing SmartB's OMS, overselling has essentially stopped. Our inventory is synchronised across channels in real time, so what customers see available is what we actually have. The improvement in our Shopee ratings since we resolved this has been significant — and for a brand that lives on customer trust and repeat purchases, that matters enormously.

It sounds like a simple fix, but the operational and reputational impact has been real. 

Jewel Wong

General Manager - Celovis